Marketing for Organizations Improving Health Where People Live

Care access and navigation. Land use. Behavioral health. Decarbonization. Energy efficiency. Clean water and clean air. Food, housing, and financial security.

Climate and health tech startups share a fundamental challenge: their buyers are enterprise corporations, health systems, utilities, and public agencies — institutions that move cautiously, risk-adjust everything, and evaluate through complex internal committees. Winning them over requires an entirely different kind of investment case. That's the case I build marketing programs for.

If your work reshapes how we care for people, power our communities, and manage our resources, you’ve found your marketing home.

  • Senior strategic marketing and go-to-market leadership embedded within your team on a fractional basis—giving you executive-level guidance without the full-time overhead.

    Common engagements:

    • Go-to-Market Leadership — Owning and executing the commercialization strategy, aligning marketing directly with revenue milestones, funding rounds, and product deployment timelines.

    • Team & Function Architecture — Building, mentoring, and managing internal marketing teams or agency partners to execute complex, multi-stakeholder campaigns.

    • Executive Advisory & Positioning — Serving as a strategic sounding board for the CEO and leadership team on brand narrative, market entry, and navigating stakeholder friction in regulated landscapes.

  • Targeted, high-impact sprints designed to solve specific commercialization, narrative, or go-to-market challenges without long-term overhead.

    Common engagements:

    • Commercial Narrative & Investor Deck Sprints — Translating complex health, climate, or systems-change innovations into a compelling venture-scale investment thesis that de-risks the raise.

    • Pilot-to-Commercial GTM Strategies — Structuring go-to-market roadmaps that help startups escape "pilot purgatory" and convert initial trials into paid, scalable commercial deployments.

    • Multi-Stakeholder Messaging Playbooks — Developing rigorous communication architectures that align every critical buyer, regulator, and gatekeeper across complex, regulated sales cycles.

  • Facilitated sessions for leadership teams and individual contributors, available in person or virtually.

    Common engagements:

    • Stakeholder Mapping & GTM Strategy Sessions — Hands-on working sessions helping health and climate tech founders and leadership teams escape "pilot purgatory" and align champions, gatekeepers, economic buyers, and capital.

    • Value Proposition Workshop — A facilitated half-day session to define, stress-test, and align your team around a commercial value proposition that cuts through the technical noise and holds up under market scrutiny.

    • Brand & Messaging Workshop — A full-day working session to develop or refine brand voice, narrative architecture, and multi-stakeholder messaging playbooks designed for complex, regulated markets.

  • Confidential 1:1 coaching and advisory for senior leaders and founders, focused on executive presence, high-stakes communication, and go-to-market strategic planning in regulated and complex markets.

Work With Me

How I Use AI

Every engagement includes an honest accounting of where AI does the work and where judgment has to.

I use AI daily — for research synthesis, first drafts, and repurposing across channels — and keep the argument itself, every verified claim, and anything staked on your voice firmly in human hands.

In markets built on institutional trust, an unverified claim isn't a quality problem — it's a credibility problem.

Is this the right fit?

Fit matters more than fee. Here’s where I do my best work.

  • Series A–B companies improving care access, navigation, behavioral health, or home- and community-based care

  • Organizations addressing the environmental and social conditions that shape health — clean air, housing, food, financial security — that need their impact translated into buyers’ language

  • Established nonprofits shifting from grant funding to payer and government contracts

  • Investors who want a repeatable way to strengthen positioning across their health portfolio