Marketing for Organizations Improving Health Where People Live

Care access and navigation. Behavioral health. Clean water and clean air. Food, housing, and financial security.

These organizations share one hard problem: their buyers are payers, employers, health systems, and public programs — institutions paid to be skeptical, evaluating through committees you'll never sit in. Winning them over is a different kind of investment case. That's the case I build marketing programs for.

If your product improves health outside the walls of clinical care, you’ve found your marketing home.

  • Senior marketing leadership, embedded in your team — without the overhead of a full-time hire. (Sometimes called a fractional CMO.) I bridge the gap between the business case you need to make and the marketing execution that makes it — from positioning to team oversight to a program that survives contact with your actual buyers.

    Common Engagements:

    • Full-Stack Marketing Services — Embedded strategic leadership paired with hands-on execution in one high-impact channel, so the outsourced foundation of your marketing function actually ships.

    • Embedded CMO Partnership — An objective, third-party read on positioning, go-to-market strategy, and investor narrative, with campaign execution alongside it.

    • Marketing Strategy & Team Oversight — Go-to-market ownership and playbook development, directing internal teams or agency partners on daily execution.

  • Standalone engagements with a defined scope and a specific outcome. Built for the moment when the evidence for upstream investment already exists, but the argument that moves an institution to act on it doesn't yet.

  • Facilitated sessions for leadership teams and individual contributors, available in person or virtually.

    Common engagements:

    • Media Training — Preparing executives and spokespeople for press, broadcast, and high-stakes public appearances.

    • Value Proposition Workshop — A facilitated half-day session to define, stress-test, and align your team around a value proposition that actually holds up.

    • Brand & Messaging Workshop — A full-day working session to develop or refine brand voice, tone, and key messages.

  • Confidential 1:1 coaching for senior marketing leaders and founders, focused on leadership presence, strategic communication, and strategic planning.

Work With Me

How I Use AI

Every engagement includes an honest accounting of where AI does the work and where judgment has to.

I use AI daily — for research synthesis, first drafts, and repurposing across channels — and keep the argument itself, every verified claim, and anything staked on your voice firmly in human hands.

In markets built on institutional trust, an unverified claim isn't a quality problem — it's a credibility problem.

Is this the right fit?

Fit matters more than fee. Here’s where I do my best work.

  • Series A–B companies improving care access, navigation, behavioral health, or home- and community-based care

  • Organizations addressing the environmental and social conditions that shape health — clean air, housing, food, financial security — that need their impact translated into buyers’ language

  • Established nonprofits shifting from grant funding to payer and government contracts

  • Investors who want a repeatable way to strengthen positioning across their health portfolio