20 years of making the case.

Hi — I'm Katie Cobb.

I've spent 20 years moving ideas through markets that are skeptical, crowded, and highly regulated — inside growth-stage technology companies, philanthropies, and academic institutions. I led marketing for a digital care navigation startup selling to employers and health insurers, through leadership transitions and a full go-to-market reset. I ran a $6M global campaign for the Gates Foundation, moving regulators and fintech leaders on financial inclusion. I rebranded a 60-year-old public policy school. I built marketing campaigns for financial services, reaching immigrant families across the globe.

That range produced a conviction I don't hedge on: health is determined by the systems around us more than the care we receive — the air people breathe, the safety of their neighborhoods, whether they can find and afford basic services where they live and work. The organizations I work with understand that. My job is to help them make the institutions that bear the cost of poor health understand it too.

I hold a Master of Public Administration from the University of Washington's Evans School — which is why I can make your case in the language of the people who decide it: the policy staff, the benefits committee, the program administrator holding the budget.

Getting funded in this market doesn't take a louder pitch. It takes a more fluent one.