MARKETING STRATEGY FOR HEALTH & SOCIAL INNOVATION

Distill your message; move the market.

You saw something was broken, or missing, or possible — and you started building. Now the right people need to see what you see.

That’s where I come in.

Let's talk

Services

FRACTIONAL CMO

The senior marketing mind, without the full-time hire. I bridge the gap between business goals and marketing execution — from story mining to team development to building a program that actually drives growth.

BRAND & POSITIONING

The story that makes everything else possible.
When growth stalls or your "why" gets buried under product updates, I help you find it again — and build the messaging that carries it across every channel.

GTM STRATEGY

A market entry plan built around your actual buyers. I help you identify who needs to hear what, and build the launch plan that gets you there — structured positioning, organic traction, and a path to revenue.

THOUGHT LEADERSHIP

The voice that drives demand before the product does.
I help you find your lanes of expertise and build a presence that earns trust before anyone's ready to buy.

Proven Impact

Strategic counsel and leadership for startups, small businesses, and social impact.

Logos of five organizations: Amino, Gates Foundation, Evans School of Public Policy & Governance at the University of Washington, Washington State Charter Schools Association, and Articularis Healthcare.

Featured Clients

Amino Health

Architecting a high-stakes pivot to a partner-led B2B model during a $80M capital raise.

See portfolio

The Gates Foundation

Public relations, thought leadership, and events to rally cross-sector support for financial inclusion.

See portfolio

In their words.

  • "Katie led one of the most productive and effective marketing teams I’ve worked with. At Amino, she instrumental in defining and implementing our brand and product differentiation strategy at the pace of growth. Her ability to translate complex concepts and features into clear, impactful messaging was vital to our business."

    —David Vivero, Co-Founder and Chairman of Lution & Co-Founder and Former CEO of Amino (acq. by CapitalRx)

  • A detailed-oriented pro with the poise and panache needed to lead global teams in delivering excellence across high-stakes campaigns.

    —Amy Wales, Values-driven marketing and communications executive, former head of global corporate affairs at First Mode

  • A visionary leader who drives strategic brand excellence while tirelessly amplifying the mission. Her work leaves both the organization and its leadership fundamentally stronger."

    —La’akea Yoshida, President & CEO, Family Programs Hawaii

How I Work

Every engagement starts with the same question:

How can marketing address the business challenges standing between you and your goals?

Sometimes that's a thought partner at the leadership table. Sometimes it's rebuilding the foundation. Sometimes it's a focused sprint to solve one critical problem. The format changes. The standard doesn't.

Advising
Strategic counsel for leaders who already have a team — and need a senior voice in the room.

Fractional Leadership
A fully embedded partnership. I work within your organization to build systems and lead growth.

Project Intensive
A defined engagement with a specific outcome. We identify the bottleneck, and we solve it.

Whether you're building something new, fixing something broken, or just exploring options, I’d love to hear what you’re working on.

Let's talk