MARKETING STRATEGY FOR HEALTH & SOCIAL IMPACT

You have the evidence; let’s make the case.

I help startups and nonprofits driving systems change get their products, programs, and services funded.

Backed by 20 years of experience navigating highly regulated markets, I partner with you to convince health insurers, government agencies, and employers to invest in keeping people healthy where they live and work.

Let's talk

Services

Four paths to partnership, one great experience: clarity, precision, results.

01

Embedded CMO

Senior marketing leadership inside your team, without the full-time hire. Positioning, go-to-market, and the program that carries both.

02

Project-Based Support

Brand narrative, go-to-market strategy, diagnostic audits, and competitive intelligence. Defined scope, specific outcome.

03

Training & Workshops

Media training and facilitated sessions that align your team around a value proposition that holds up.

04

Executive Coaching

Confidential 1:1 partnership for marketing leaders and founders.

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A different kind of investment case

Your buyers don't buy — they deliberate. Payers, employers, health systems, and public programs decide in committees you'll never sit in, and most of their evaluation happens before anyone contacts you. Your positioning makes the argument in the room you're not in — or it fails to. The evidence is rarely the problem. Your argument is.

Arguments designed to move our world forward.

A $6M Gates Foundation campaign moving global regulators on financial inclusion. A digital care navigation startup’s full go-to-market reset through an $80M raise. A 60-year-old public policy school rebranded. A physician-led national medical group making the case for independent practice.

Systems change is hard; the right arguments matter.

Logos of five organizations: Amino, Gates Foundation, Evans School of Public Policy & Governance at the University of Washington, Washington State Charter Schools Association, and Articularis Healthcare.

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In their words.

  • At Amino, [Katie] was instrumental in defining and implementing our brand and product differentiation strategy at the pace of growth. Her ability to translate complex concepts and features into clear, impactful messaging was vital to our business."

    —David Vivero, Co-Founder and Former CEO of Amino (acq. by CapitalRx)

  • A detailed-oriented pro with the poise and panache needed to lead global teams in delivering excellence across high-stakes campaigns.

    —Amy Wales, former Head of Global Corporate Affairs at First Mode

  • A visionary leader who drives strategic brand excellence while tirelessly amplifying the mission. Her work leaves both the organization and its leadership fundamentally stronger."

    —La’akea Yoshida, President & CEO, Family Programs Hawaii

How I work

Every engagement starts with the same question: what's standing between you and the growth the evidence says you've earned? Sometimes the answer is a senior voice at the leadership table. Sometimes it's embedded leadership, inside your team. Sometimes it's a single focused project that removes a specific bottleneck.

We find the format that fits the problem — not the other way around.

How I use AI

AI raised the floor on marketing production — I treat that as a launchpad. I build AI-enabled programs for lean teams, and my own practice is the demonstration: machines handle research synthesis, first drafts, and repurposing.

The argument, every verified claim, and anything staked on conviction stay in human hands. For buyers who run on evidence, that's not a philosophy. It's quality control.

Let's talk