CASE STUDY
Advocacy Campaign for the Gates Foundation
Organization: Bill & Melinda Gates Foundation (via Weber Shandwick)
Roles: Group Manager | Practice Lead, Health & Social Impact
Focus: Global Campaign Management, Financial Inclusion, and Senior Stakeholder Management
The Challenge: The Level One Project, initiated by the Bill & Melinda Gates Foundation, is a framework designed to help developing countries create a single, national switch for digital payments. Its goal is to bridge the gap between banked and unbanked populations by enabling interoperability among diverse digital money systems. Key to the initiative was the design, development, and launch of an open-source digital payment platform, which required buy-in from global regulators, fintech decision-makers, and legacy financial institutions.
The Solution
Global Campaign Execution: Directed a multi-million, multi-year, multi-channel advocacy and communications campaign in key European and African markets
Stakeholder Engagement: Targeted high-level financial decision-makers through traditional PR, executive visibility, and experiential events to secure financial and policy commitments to develop the technology required for open-source interoperability.
Technical Product Launch: Managed the strategic launch of an open-source digital payment platform and an open API.
The Impact
Systemic Influence: Engaged regulators globally on product development specifically designed for the unbanked, geographically dispersed populations.
Scale: Led a local and global agency team of 30 people to execute the rollout across diverse markets.