MARKETING STRATEGY FOR HEALTH & SOCIAL IMPACT

Distill your message; move the market.

Your story is a strategic asset; let’s put it to work.

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Proven Impact

Strategic counsel and leadership for startups, small businesses, and social impact.

Exclusive Services

$Katie, a fractional communications director and strategist, offering senior-level leadership for nonprofits and social impact startups.$

FRACTIONAL LEADERSHIP

Strategic Oversight Without the Big-Agency Overhead

Marketing outputs only matter if they solve business problems. I provide fractional executive leadership that bridges the gap between business goals and marketing execution. From story mining to team development, I ensure your marketing program is an engine for growth.

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BRAND & MESSAGING

Authentic Identity for Strategic Momentum

When growth or transition blurs your original "why," momentum stalls and confusion follows. I help you get back to basics by clarifying your purpose, vision, and values, and building a practical messaging guide that gives you a clear, authentic way to speak with one voice across every channel.

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STRATEGY & DIGITAL

Digital Infrastructure Aligned to the Buyer Journey

Growth requires more than just more content; it requires a frictionless digital experience. I audit your digital strategy to reduce the distance between site entry and action, ensuring your infrastructure supports the buyer journey and turns interest into measurable results.

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EDITORIAL & CONTENT

How Expert Influence Becomes Market Authority

True thought leadership is a strategic asset. I help you identify distinct "lanes" of expertise and build your profile through strategic content and non-sponsored opportunities. We move beyond volume to establish a presence that strengthens credibility and reaches new market segments.

Partner Voices

"Katie led one of the most productive and effective marketing teams I’ve worked with. At Amino, she instrumental in defining and implementing our brand and product differentiation strategy at the pace of growth. Her ability to translate complex concepts and features into clear, impactful messaging was vital to our business."

—David Vivero, Co-Founder and Chairman of Lution & Co-Founder and Former CEO of Amino (acq. by CapitalRx)
A detailed-oriented pro with the poise and panache needed to lead global teams in delivering excellence across high-stakes campaigns.

—Amy Wales, Values-driven marketing and communications executive, former head of global corporate affairs at First Mode
A visionary leader who drives strategic brand excellence while tirelessly amplifying the mission. Her work leaves both the organization and its leadership fundamentally stronger."

—La’akea Yoshida, President & CEO, Family Programs Hawaii

Featured Work

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GTM Strategy & Market Expansion

Architecting a high-stakes pivot to a partner-led B2B model during a $80M capital raise.

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Issue Advocacy & Brand Storytelling

Developing sophisticated communications frameworks to garner cross-sector support for financial inclusion.

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Brand Identity & Digital Experience

Elevating a boutique winery’s brand identity to showcase winemaker values, personality, and premium craftsmanship.

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Practical Support for Ongoing Impact

For organizations requiring steady strategic counsel, editorial support, or executive coaching, I offer flexible advisory support. Whether it's an executive briefing or an ongoing fractional engagement, the goal remains the same: clarity, precision, and results.

Advising: Strategic oversight and board-level guidance for established teams.
Fractional Leadership: A deeply embedded partnership to architect systems and lead growth.
Project Intensive: High-impact, time-bound sprints to solve specific narrative or market-fit bottlenecks.